若想要在所屬社會中扮演一個有效率的角色，每一個扶輪社都必須擬定並執行成功的公共關係計劃。身為總監，您應該要鼓勵扶輪社及地區層級積極的維持良好的公共關係。有效能的公共關係需要去擬定訊息並找到適當的方式來傳達它。

Every Rotary club should develop and implement a successful public relations program if it is to be effective in its community. As district governor, you should encourage active public relations at the club and district levels. Effective public relations requires developing a message and finding the appropriate way to deliver it.

由於您會發現您已成為公眾人物，要有意義地使用這種機會公開地宣揚扶輪。本章的內容討論到如何運用正確的方法及技巧，在大眾媒體及當地社區保持正面的公共形象。

As you will find yourself in the public eye, use this opportunity to promote Rotary. This chapter reviews the methods and skills necessary to develop a positive public image both with the media and within the community.