扶輪教育與訓練Training & Education 

地區總監的教育

District Governor's Education

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D3520 PDG DENS提供

 

 

公共關係

Public Relations


總監的角色

Your_Role_As_Governor

 

與媒體的公共關係

Public_Relations_with_the_Media

 

媒體以外的公關

Public_Relations

without_the_Media

 

回答扶輪的問題

Answering_Rotary_Questions

 

資源

Resources

 

迴響篇

Chapter Reflection

 

附錄─

扶輪問題回答範本

APPENDIX─Sample

Responses_to_Rotary_Questions

 

 

 

資源

Resources


公共關係的材料是為了協助您建立有力的公共關係計劃業已研發出來了。請上國際扶輪網站www.rotary.org瀏覽會有更多的公關工具及材料,至於完整的公關材料明細表則請參閱國際扶輪目錄(019),或詢問您的國際扶輪辦事處可運用的資源。

Public relations materials have been developed to assist you in establishing a strong public relations program. Check RI’s Web site at www.rotary.org for additional public relations tools and materials, consult the RI Catalog (019) for a complete listing of public relations materials, or contact your RI office for resource availability.

地區公共關係主委每年收到一次公共關係指導材料的郵件,基本的扶輪實況表、可複印的扶輪圖案表、剪報資料以及國際扶輪的推廣性建議。若您也想收到這份資料,請與國際扶輪的公關部聯絡。

 

District public relations committee chairs receive one mailing each year of public relations guidance materials, basic Rotary fact sheets, reproducible logo sheets, news clippings, and promotional suggestions from RI. Contact the RI Public Relations Division if you would like to be added to the mailing list.

國際扶輪的公關部同時也發行一份雙月電子通訊〝公共關係的秘訣,每兩個月一次會以電子郵件寄給有興趣的總監。此份通訊可以是總監月報一個很好的資料來源。地區總監可以上網www.rotary.org訂閱該份電子通訊。

The RI Public Relations Division also compiles PR Tips, a newsletter that is e-mailed to interested governors twice a month. The newsletter may serve as a useful addition to your monthly letter. District governors can register to receive PR Tips at www.rotary.org.

 

線上資源

Online Resources

國際扶輪網站上有提供下列的資源(www.rotary.org)

The following resources can be found on RI’s Web site (www.rotary.org):

  • 媒體中心:媒體中心是為了讓記者們可以迅速又容易的取得扶輪的相關資訊。這是當地記者或扶輪社員尋找快速的資訊以協助推廣扶輪社活動時一個很大的資源。

  • 有效的公共關係:其中包含公共關係的指南、尋找媒體的秘訣、新聞稿的範本,以及其他可供扶輪社及地區使用的公共關係相關資料。

  • Media Center: The media center was created to help journalists access Rotary information quickly and easily. It is a great resource for local journalists or Rotarians seeking quick information to help promote club activities.

  • Effective Public Relations: Includes public relations guidance, tips for media outreach, sample press releases, and other public relations related materials that are available to clubs and districts.

印刷品資源

Printed Resources

  • 有效公關:扶輪社指南(257):這本指導性的手冊當中涵括了在貴社區推廣扶輪社活動的基本秘訣和建議。

  • 扶輪實況說明袋(267):一個非常實用、而且可以重複使用的資料袋,其中含有各種不同的扶輪實況簡介可供媒體、扶輪社社刊及社區活動使用。

  • 在網路上宣揚扶輪(271):一個協助扶輪社設立及利用網頁來推廣扶輪社及當地的扶輪社活動的活頁資料。

  • 團體研究交換新聞資料袋(251):該活頁資料提供了要如何推廣團體研究交換團的指導和秘訣。

  • 公關的可能性(259):該活頁資料提供了推廣大使獎學金計劃的構想。

  • 人道獎助金推廣指南(250):該活頁資料可以協助扶輪社和地區推廣扶輪基金會的人道計劃。

  • Effective Public Relations: A Guide for Rotary Clubs (257): This instructional guide includes basic tips and suggestions for promoting club activities in your community.

  • Rotary Fact Pack (267): A handy, reusable packet of assorted Rotary fact sheets for use with the media, in club bulletins, or at community events.

  • Promoting Rotary on the Web (271): A leaflet to help clubs develop and utilize a Web site to promote Rotary and local club activities.

  • Group Study Exchange News Kit (251): This leaflet provides guidance and tips on how to promote a Group Study Exchange team.

  • Public Relations Possibilities (259): This leaflet offers ideas for promoting the Ambassadorial Scholarships program.

  • Humanitarian Grants Promotional Guide (250): This leaflet helps clubs and districts promote Rotary Foundation humanitarian projects.

多媒體的資源

Multimedia Resources

  • 公共關係:讓它幫助你(269):步調快速的錄影帶,展現出溝通與公共關係在資訊時代的重要性。

  • 公益廣告的光碟片(335 & 345)PCMacintosh的兩種電腦都可使用,光碟片唯讀記憶體(CD-ROMs)中所描述的是扶輪基金會及社區服務的活動。內容可供使用於廣告、海報、大型廣告看板、便條紙及T裇杉上。

  • Public Relations: Make It Work for You (269): Fast-paced video that shows the importance of communication and public relations in the information age.

  • Public Service Announcements on Compact Disc (335 and 345): Formatted for both PCs and Macintosh computers, these CD-ROMs portray the work of the Rotary Foundation and community service. This resource can be used for advertisements, posters, billboards, note cards, and T-shirts.

n 請問這些推廣工具當中對您的地區最有用的是哪些?

n Which of these materials would be of the most use to your district?

 

 

 

人力資源

Human Resources

您可以透過服務貴地區的國際扶輪辦事處或直接連絡下列的窗口以取得更多的資訊、工具、指導或協助:

You can access additional information, materials, guidance, or assistance from the RI office serving your district, or by contacting:

公共關係部門

國際扶輪扶輪中心

地址:1560 Sherman Avenue, Evanston, IL 60201-3698 USA

電話:(847) 866-4466

傳真:(847) 866-8237

電子郵件:pr@rotaryintl.org

Public Relations Division

Rotary International

One Rotary Center

1560 Sherman Avenue

Evanston, IL 60201-3698 USA

Telephone: (847) 866-4466

Fax: (847) 866-8237

E-mail: pr@rotaryintl.org