扶輪教育與訓練Training & Education 

地區總監的教育

District Governor's Education

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D3520 PDG DENS提供

 

 

公共關係

Public Relations


總監的角色

Your_Role_As_Governor

 

與媒體的公共關係

Public_Relations_with_the_Media

 

媒體以外的公關

Public_Relations

without_the_Media

 

回答扶輪的問題

Answering_Rotary_Questions

 

資源

Resources

 

迴響篇

Chapter Reflection

 

附錄─

扶輪問題回答範本

APPENDIX─Sample

Responses_to_Rotary_Questions

 

 

 

媒體以外的公關

Public Relations without the Media


媒體並不是對外傳播的唯一管道。還有一些其他的方法可以讓社會更認識扶輪社包括:

The media are not the only way to reach the public. Some additional ways to make the community more aware of Rotary include:

  • 贊助的特別活動,例如馬拉松賽跑、環保回收成果,或為扶輪社贊助的計劃或活動所舉辦的募款晚會或會吸引注意力的活動,例如地方上的緊急救援團體或重要的保健活動。

  • 特別是在特殊活動的期間,舉辦以整個社區為號召的展覽會和表演。

  • 扶輪社能夠購買或在某種情況下可免費得到的廣告空間的報紙、雜誌、大型廣告看板、巴士或航空鐵路運輸中心刊登廣告。

  • 和您的扶輪社及地區有配合關係的其他組織的公關職員建立溝通管道。

  • 鼓勵扶輪社員佩帶他們扶輪徽章,並在適當的時候談論扶輪組織

  • 將網際網路當成溝通的工具(在聊天室或社區行事曆的網頁上登錄扶輪訊息,建議貴社區成員上扶輪網站www.rotary.org以了解更多有關扶輪的背景資料)

  • Sponsoring special events such as sport marathons, recycling efforts, or gala dinners to raise funds for or draw attention to a Rotary-sponsored project or program such as a local emergency relief group or major health campaign

  • Creating exhibits and displays that can be featured throughout the community, particularly during special events

  • Advertising in newspapers or magazines, on billboards or buses, or in air or rail transportation centers, which a club can purchase or sometimes receive at no cost

  • Establishing communication with the public relations staff of other organizations and groups with which your clubs and district are involved

  • Encouraging Rotarians to wear their Rotary emblem lapel pins and talk about the organization when appropriate

  • Using the Internet as a communication tool (post ing Rotary information on a forum or community calendar site, referring members of your community to RI’s Web site at www.rotary.org for more background information)

還有其他服務活動可以直接建立良好的社區關係並提供非常顯明的扶輪宗旨。例如,扶輪社或地區可以考慮贊助一個頒獎計劃給在市民活動中表現出色的非扶輪社員,或為當地學生舉辦演講或作文比賽。

Other service activities contribute directly to good community relations and provide high visibility for Rotary’s objectives. For example, clubs or districts might consider sponsoring an awards program for non-Rotarians who have distinguished themselves in civic activities or a speech or essay contest for local students.

n 您的地區要如何在沒有媒體的情況下去改善公共關係?

 

 

 

n How can your district improve public relations without the media?