有時問題中會反映出對扶輪社的負面看法,例如〝扶輪社是否是一個菁英主義的組織嗎?〞或〝扶輪社都只是為吃午飯而聚會,不是嗎?〞 |
Sometimes questions reflect negative perceptions of Rotary, such as
“Isn’t Rotary an elitist organization?” or “Rotary clubs just meet for
lunch, don’t they?” |
有時候,意外或事件會引發媒體負面的注意。在做危機處理的溝通時,基本原則是儘可能保持冷靜以及率直與誠實。一定要回答記者對於敏感事項所提出的問題,但在對著一個記者說話之前,狀況要在你所能控制的情況之下並且對於你將說的話要有所準備。需要諮詢及協助時,
請隨時與世界總部的國際扶輪公共關係職員聯絡。 |
On
occasion, incidents or events may trigger negative media attention. For
crisis communications, the basic rules are stay calm and be as
straightforward and honest as possible. Always respond to journalists’
queries about sensitive issues, but before talking to a reporter, have
the situation under control and prepare what you will say. Contact RI’s
Public Relations staff at World Headquarters at any time for counsel and
assistance. |