扶輪教育與訓練Training & Education 

地區總監的教育

District Governor's Education

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D3520 PDG DENS提供

 

 

公共關係

Public Relations


總監的角色

Your_Role_As_Governor

 

與媒體的公共關係

Public_Relations_with_the_Media

 

媒體以外的公關

Public_Relations

without_the_Media

 

回答扶輪的問題

Answering_Rotary_Questions

 

資源

Resources

 

迴響篇

Chapter Reflection

 

附錄─

扶輪問題回答範本

APPENDIX─Sample

Responses_to_Rotary_Questions

 

 

 

 

回答扶輪的問題

Answering Rotary Questions


請利用本章所提到的資料,以25個字數來回答下列的問題。本章的附件當中有列出答案範本,請參考。

Using the information in this chapter, answer the following questions in less than 25 words. Sample responses are located in the appendix at the end of this chapter.

  • 扶輪是什麼?

 

 

 

  • What is Rotary?

 

  • 誰是扶輪社員?

 

 

 

  • Who are Rotarians?

 

  • 扶輪做什麼?

 

 

 

  • What does Rotary do?

有效的答案是

  • 正面的

  • 有事實根據的

  • 特定的

  • 簡短的

含如下列的關鍵字眼:

  • 社區

  • 國際

  • 義工

  • 人道計劃

Effective answers are

  •  Positive

  • Factual

  • Specific

  • Brief

Include key words such as

  • Community

  • International

  • Volunteers

  • Humanitarian projects

有時問題中會反映出對扶輪社的負面看法,例如〝扶輪社是否是一個菁英主義的組織嗎?〞或〝扶輪社都只是為吃午飯而聚會,不是嗎?〞

Sometimes questions reflect negative perceptions of Rotary, such as “Isn’t Rotary an elitist organization?” or “Rotary clubs just meet for lunch, don’t they?”

請列出對貴區域來說是難以回答的兩個問題。您會如何回答呢?

List two difficult-to-answer questions from your area. How would you respond?

1. 

 

 

1.

 

2. 

 

 

2.

有時候,意外或事件會引發媒體負面的注意。在做危機處理的溝通時,基本原則是儘可能保持冷靜以及率直與誠實。一定要回答記者對於敏感事項所提出的問題,但在對著一個記者說話之前,狀況要在你所能控制的情況之下並且對於你將說的話要有所準備。需要諮詢及協助時, 請隨時與世界總部的國際扶輪公共關係職員聯絡。

On occasion, incidents or events may trigger negative media attention. For crisis communications, the basic rules are stay calm and be as straightforward and honest as possible. Always respond to journalists’ queries about sensitive issues, but before talking to a reporter, have the situation under control and prepare what you will say. Contact RI’s Public Relations staff at World Headquarters at any time for counsel and assistance.