1. 播出公益廣告

連絡電視台的公共服務主任或社區事務主任，洽詢是否願意播出扶輪電視公益廣告短片。如果願意，詢問該電台接受的影片長度與格式。取得該電台所有的連絡資料。

從www.rotaruy.org/newsroom/downloadcenter/pdfs/psa -him videotape-form-en.pdf下載「電視台影帶申請表」(TV Station Videotape Request Form)，填寫後將表格傳真至國際扶輪(1-847-866-8237)。扶輪便會將符合播出品質的影帶寄給您或直接寄給該電視台。

1. PLACE PUBLIC SERVICE ANNOUNCEMENTS

Contact the Public Service Director or the Community Affairs Director to inquire if he or she is willing to run Rotary TV public service announcement (PSA) spots. If yes, ask what length and tape format the station accepts. Obtain all the contact information for the station.

Download and fill out the TV Station Videotape Request Form at www.rotary.org/newsroom/downloadcenter/pdfs/psa_him_videotape_form_en.pdf. Fax your request to Rotary International at 847-866-8237. Rotary will then send the broadcast-quality videotape to you or directly to the TV station.

2. 建立關係

找出對您扶輪最有用處的電視台，然後與其電台經理、社區服務經理以及其他適當的員工聯繫。切記，地區性電視台通常比大型的城市電視台與電視網更偏愛社區服務題材。向電視台經理介紹扶輪。

2. ESTABLISH RELATIONSHIPS

Identify the television facility that will be of most use to your Rotary club and make contact with the Station Manager, Community Service Manager, and other appropriate employees. Remember, regional televisions stations are usually more disposed to community service stories than major city stations and networks. Tell the Station Manager about Rotary.

3. 試著取得承諾

播放影帶給電視台經理看。把錄影帶交給經理。試著敲定播出機會…試著取得承諾。盡全力避免在效果不佳的午夜時段播出。

3. TRY TO GET A COMMITMENT

Play the tape for the Station Manager. Give the tape to the manager. Try to close the deal . . . try to get a commitment. Do your best to avoid those less effective middle-of-the-night time slots.

4. 符合對方要求

許多電視台都有定額的社區服務廣告，這些對一般性的扶輪計劃來說十分有價值。向電視台適當的人員尋求如何擠進播出配額的建議。運用高品質的資源。用適合電視播出品質的影帶拍攝的專業方式製作影片，比較有機會取得時段，該電視台須投入的資源也比較少。

4. WORK TO REQUIREMENTS

Many stations work to a quota of community service-related announcements and these can be of immense value to generic Rotary programs. Seek advice from appropriate people at the station on how to best access some of the quota. Utilize quality resources. Professionally produced footage on the appropriate broadcast-quality tape has a better chance of airtime and requires less input from the station.

5. COMMUNICATE REGULARLY

Talk with your contact person regularly.

Television is the most difficult of all media to access, so always utilize every possible Rotary contact. Invite representatives of senior station management to address and join Rotary clubs.

Never rely on major stations to “network” information to their feeder stations – ALWAYS make direct contact with key people at feeder stations. Because of the visual qualities of television, acknowledgement and promotion becomes even more important in ongoing relationships with Rotary clubs. Offer to assist the station wherever possible, e.g., telethons, community events. Sell the fact that a station’s “partnership” with Rotary enhances their standing as a responsible corporate citizen in the community.

Call again later to thank the station or send a thank-you note . . . or call to personally ask “Why not?”