步驟1

你應該和貴地區現任總監討論你的看板計劃。

若你的社區不允許架設戶外看板，你也可以考慮利用商家店面海報、公車彩繪廣告、公車亭廣告、布條、電視及/或平面媒體。

FIRST –

You should discuss your billboard plans with your sitting district governor.

If your community does not allow out-door billboards, you might consider posters for store fronts, bus graphics, bus shelter displays, banners, TV and/ or print media.

步驟2

詢問貴社或貴地區內是否有人能協助你取得免費看板。沒有的話，可以在電話簿黃頁廣告中的「廣告/戶外」項目中尋找合作對象。你也可以四處打聽；你在公關業界的朋友人脈或許能幫你推薦當地幾家聲譽不錯的廣告公司。當你去電洽詢時，請詢問以下問題：

．可否租用公益廣告(PSA)看板？組金如何計算？

．看板的地點位於何處？

．看板詳細的長寬尺寸多少？

．看板上出現的訊息能保存多久？

．如果由我們提供可以立刻重製的數位檔案，那麼印製看板的成本為多少？

．您從接單到完成需要多久的準備時間？

SECOND –

Ask within your club or district to see if someone can help you obtain a FREE billboard. If not, look in the yellow pages under “Advertising-Outdoor.” Ask around; your friends in the public relations business can tell you the names of the reputable local companies. When you call, here are the questions to ask:

• What is the cost to rent a public service announcement (PSA) billboard if available?

• What is the location of the billboard?

• What is the exact height and width of the billboard?

• What is the length of time the message will appear on the billboard?

• What is the cost of printing the bill-board if we furnish the digital files, ready to reproduce?

• How much lead-time do you need?

步驟3

現在你知道裝設看板需要哪些錢，可開始籌措這筆資金了。請聯絡你當地所有善心人士、親朋好友、同事、當地公司要企業主管、個別的扶輪社員及扶輪社(你的地區總監推薦的扶輪社)，甚至連地區總監都可能同意提撥部份地區基金。

THIRD –

So, now you know what kind of money you will need to finance the billboard(s) and can start to raise the funds. Contact any of the philanthropists in your area, friends, associates, local businesses, corporate executives, individual Rotarians and Rotary clubs (clubs with your DG’s blessing), and even the district governor may consent to providing some district funds.

步驟4

聯絡2005-06年度國際扶輪公共形象資源小組總協調人瑪莉．馬嘉麗．佛萊明(電子郵件信箱：flemeng@mbay.net；電話：831-373-0357)。她會寄給你一份創意構想清單，裡頭記錄著其他扶輪社員正在採用，而且可以完成這項任務的免費方法。如果你需要這八個看板設計圖的電子檔，她會以電子郵件寄給你一份PDF檔，你也可以從國際扶輪網站www.rotary.org下載。

FOURTH –

Contact the 2005-06 Public Image Resource Group Chair Mary Margaret Fleming (e-mail: fleming@mbay.net, telephone: 831-373-0357). She will send you a list of creative ideas that other Rotarians are using and FREE methods to accomplish this effort. If you need an e-mail version of the 8 billboard designs, she can send you a PDF file or you can download them at www.rotary.org.

步驟5

圖片與樣版：一旦你選定了需要的看板設計圖，請聯絡國際扶輪(電子郵件信箱：pr@rotaryintl.rog；傳真：847-866-237)，索取排版好且可供印刷的成品光碟片，每個看板上的小印刷字體，皆可自行修改為貴社名稱或貴地區編號。

看板製作：聯絡當地印刷廠商為你製作看板。若你需要協助，佛萊明也會教你如格選擇適合的印刷廠商合作。費用會因購買看板數量而異，而且紙質或塑膠材質的看板大小也有所不同，但通常都是以每平方呎為單位計價。

FIFTH –

The artwork: Once you have selected a billboard design, contact RI (e-mail: pr@rotaryintl.org, fax: 847-866-8237) to request a CD-ROM with camera-ready art. The small print on each billboard can be customized to mention your club or district.

Getting your billboard made: Contact a local printer to have your billboard print-ed. If you need assistance, Mary Margaret can advise you in selecting a printer to produce your billboard. The cost varies based on the quantity of billboards purchased. Both paper and vinyl billboards vary in size and are generally priced per square foot.