以扶輪「連結生命，影響生命」為主題的新廣告，在2月及3月將出現在澳洲及加拿大的電視及雜誌中。這是一個目標遠大的全球宣傳活動的試辦階段，目的在增加大眾對扶輪人道服務的認識，及對扶輪社員資格的興趣，並增加對扶輪基金會的財務支持。

With the theme that Rotary is "Connecting lives, affecting lives," new advertisements are appearing prominently on television and in magazines in Australia and Canada during February and March. It's the pilot stage of an ambitious global advertising campaign to raise awareness of Rotary's humanitarian service and generate interest in Rotary membership and financial support for The Rotary Foundation. 

這個由Publicis廣告集團製作，國際扶輪與基金會出資的宣傳運動，已含3個電視廣告及3個平面廣告。這些廣告刊登在澳洲與加拿大個種類型的主要媒體，鎖定有可能加入有意義之服務性組織的事業及專業男女。

Produced by Publicis, an international advertising agency, and underwritten by Rotary International and its Foundation, the campaign consists of three television and three print ads. Placed in a wide range of strategic media outlets in Australia and Canada, the ads target business and professional men and women who would be receptive to joining a service organization worthy of their commitment.

這項運動的主要訊息是：扶輪提供協助他人的機會及組織架構。在二個國家運用到的一則廣告訊息凸顯扶輪的根除小兒痲痺行動。另外一個為加拿大量身訂做的廣告介紹多倫多的一個扶輪醫療巡迴車。在澳洲的一個廣告介紹扶輪一項協助在森林大火中失去住所的家庭重建家園的計劃。

The campaign's overarching message: Rotary provides opportunities and the structure to help others. One ad message being used in both countries highlights Rotary's polio-eradication efforts. An ad tailored to Canada features a Rotary mobile health clinic in Toronto. In Australia, an ad touts a Rotary initiative to help families rebuild after losing homes in bush fires. 

在這二個月的宣傳活動後，這些廣告將改編為公共服務宣言、告示牌、及其他宣傳工具，供扶輪社與地區使用。一旦這二個國家試辦成功後，類似活動將在世界其他地方進行。

After the two-month media campaign, the ads will be adapted for public service announcements, billboards, and other publicity tools and made available to clubs and districts. Once the success of the two-country pilot has been demonstrated, similar campaigns will be developed for other parts of the world. 

這項宣傳活動是一項多元化公共關係工作的一部份，目的在向全世界傳達扶輪活力的形象。這項宣傳活動起因於問卷調查的結果顯示大眾─更重要的是，扶輪最想要吸收的領導人─對今天的扶輪所知不多。

The advertising campaign is part of a multipronged public relations effort to project a dynamic image of Rotary worldwide. The campaign was shaped in response to surveys that determined that the public - and, most crucially, the leaders Rotary would most like to attract - know little about Rotary today. 

另有網站也可專門來向非扶輪社員宣傳的工具，可從www. Rotary info進入。

Another tool created specifically to inform non-Rotarians is a Web site accessible at www.rotary.info.